Recognizing the opportunity presented by embracing a more customer-centric culture, United Way of America chose Clarity Group to lead their development of a Customer Relationship Management (CRM) competency within the national organization and for local United Ways nationwide. Their goal: to cement loyalty with their constituents by building relationships on meaningful and relevant connections so that together they can champion lasting and positive changes in their communities.

Clarity Group was awarded this assignment in a competitive process that involved some of the largest consultancies and CRM firms in the country. The firm was selected in part due to its unique understanding of the organizational challenges and distinct business needs of non-profit organizations.

This initiative, spearheaded by United Way of America, involves 11 United Ways across the country. For each, Clarity Group is leading them in developing region-specific, yet complementary strategies and implementation plans. Clarity Group services for United Way cover five crucial areas for CRM success: culture, data, technology, operations and engagement.

The local United Ways participating in this endeavor are Greater Twin Cities United Way, Mile High United Way (Denver), United Way Capital Area (Austin), United Way for Southeastern Michigan, United Way of Central Ohio, United Way of Greater Cincinnati, United Way of Greater Los Angeles, United Way of Greater Richmond and Petersburg, United Way of Massachusetts Bay and Merrimack Valley, United Way of Metropolitan Atlanta and United Way of Tucson and Southern Arizona.

Read more in our press release »

Everyone at Clarity Group comes to our company with a wealth of personal and professional experience and knowledge from the nonprofit sector. We’ve worked with and for more nonprofit and faith-based organizations than we can name here. A small sampling of the combined client and personal experience we bring to bear at Clarity Group includes: American Cancer Society, American Lung Association, American Heart Association, Boys’ and Girls’ Clubs of NYC, Business and Professional Women’s Association, Missionfish.com, New Zealand Ministry of Health, Peace Corps, US Olympic Committee and the US Postal Service.