We’ve had the honor of working hand-in-hand with organizations focused on making a positive impact — in their backyards, across the country and around the world. We’re proud to help them achieve outstanding results.
CLIENT SPOTLIGHT: UNITED WAY
Recognizing the opportunity presented by embracing a more customer-centric culture, United Way Worldwide chose Clarity Group to lead their development of a Customer Relationship Management (CRM) competency within the national organization and for local United Ways nationwide. Their goal: to cement loyalty with their constituents by building relationships on meaningful and relevant connections so that together they can champion lasting and positive changes in their communities.
Clarity Group was awarded this assignment in a competitive process that involved some of the largest consultancies and CRM firms in the country. The firm was selected in part due to its unique understanding of the organizational challenges and distinct business needs of non-profit organizations.
Over the past five years, this initiative has expanded and now involves Clarity Group working with over 100 local United Ways in the US and Canada to help them build a sustainable competency in relationship management. This work engages local United Ways of all sizes, including engagements with 20 of the top 31 markets in the US. Clarity Group utilizes a variety of services, tools and templates to drive strategies and tactics under each of our five key building blocks for CRM success: culture, data, technology, operations and engagement.
Since the launch of this Relationship Management initiative, Clarity Group has expanded its support of United Way by becoming one of the preferred partners in the areas of strategic planning and project management. In addition, Clarity Group is now serving as the lead national consultant on United Way's most significant national Task Force evaluating the organization's economic model and growth plans.
Clarity Group applauds the work of United Way, and is humbled to play a very small part in helping United Ways across North America connect the dots between growing stronger, more meaningful relationships with constituents and achieving its community mission.
The Women's Initiative holds a special place in the hearts of the Clarity Group team members. Located in Charlottesville, Virginia, The Women's Initiative was created to fill a gap in mental health services for women in the community who are under-insured and uninsured. What is more, The Women's Initiative provides stress management workshops to the front line providers of social services at other institutions – in essence, helping the women who help others prevent their own burnout.
Recognizing their agency had grown to a point where they needed to focus where their impact would be the greatest, The Women's Initiative asked for Clarity Group assistance in the area of refining their partnership strategy.
"We count on referrals from the other agencies in the area and we have tremendous relationships across the board" said Kerry Day, then the Executive Director of the Women's Initiative. "But we saw we couldn't be everywhere all the time and needed to build the key partner relationships that would reach the most women."
Clarity Group guided The Women's Initiative team through a multi-step process to understand the most fruitful partnerships, the characteristics that lead to partnership success and the effort needed to sustain those partnerships. Ultimately, a tiered partnership strategy emerged that is allowing The Women's Initiative to continue to build solid relationships in the community and most effectively bring services to bear for those women who need them most.
Everyone at Clarity Group comes to our company with a wealth of personal and professional experience and knowledge from the nonprofit sector. We’ve worked with and for more nonprofit and faith-based organizations than we can name here. A small sampling of the combined client and personal experience we bring to bear at Clarity Group includes: American Cancer Society, American Lung Association, American Heart Association, Boys’ and Girls’ Clubs of NYC, Business and Professional Women’s Association, Missionfish.com, New Zealand Ministry of Health, Peace Corps, US Olympic Committee and the US Postal Service.