Craig has been a CRM practitioner for over 18 years, building and implementing strategies and tactics for Fortune 500 companies. Craig founded Clarity Group to serve the unique strategic needs and customer relationship management opportunities facing non-profit and faith-based organizations. Prior to starting his own consulting firm, Craig was Group President of Yankelovich, a world-renowned information services consultancy offering marketing productivity solutions. He is considered one of the foremost experts in CRM and data-driven marketing and is a well-respected author, speaker and industry leader. Craig holds a B.S. degree in commerce with a dual concentration in Marketing and Management from the McIntire School of Commerce at the University of Virginia.

 

 

Faithful. Passionate. Strategic. Advocate. Friend. Husband. Father. Trying my best to make a difference.

 

Long story – but an important one. Ask me some day. The short version is that I wanted to merge my professional experience helping organizations with my personal passion and calling to use my talents and time to make the world a little better place. I had no idea that “work” could be such a fulfilling and rewarding experience!

 

Assembling the most incredible, smart, fun and unbelievable team. I am in awe of the group who has committed themselves to Clarity Group and our mission. You really ought to meet them for yourself!

 

With nearly 18 years of experience as a manager and consultant, Susan has worked with organizations across a broad spectrum of industries to solve their complex strategy, marketing, CRM and new product development issues. She has worked as a marketing practitioner for companies such as General Mills and The Rouse Company and she has served as a strategic management consultant advising senior executives on large-scale transformational efforts at organizations such as the United Way of America, the U.S. Postal Service, Freddie Mac and Canada Post. In addition to her client-facing roles, while working at IBM Business Consulting Services she served as a key member of the leadership team overseeing the CRM Vision and Strategy practice and was designated the CRM Vision and Strategy Subject Matter Expert. Susan has an MBA from the Darden School at the University of Virginia where she was honored by the marketing faculty as the recipient of the 1996 Robert Strauss Marketing Award and Fellowship.

 

 

Innovator. Strategist. Marketer. Wife. Mother. Friend. Advocate. Outdoor Enthusiast. Environmentalist. Active. Athletic.

 

I enjoy the opportunity to be part of a team of incredibly talented, smart and fun people all working together to help our clients make a difference.

 

I strive to have a life that is filled with love and fun and also to seek out challenges that will push me to be the best person/wife/mother/colleague I can be — whether it is partnering with my husband to raise our three children, working with smart and enthusiastic people to tackle tough business issues, or pushing myself to climb Mt. Kilimanjaro.

 

 

Colleen Sharp has spent 20 years in direct and database marketing, both as a practitioner and as a consultant for Fortune 500 companies as well as for not-for-profit organizations. She has particular expertise in evaluating clients’ readiness to expand data-driven marketing to acquire, grow and retain profitable customer relationships. She has led efforts to design and implement customer and prospect databases, develop data source strategies, deploy modeling and segmentation, and execute customer communication programs. Ms. Sharp was a Senior Vice President at KnowledgeBase Marketing, a leading provider of information marketing and award-winning CRM solutions. Prior to that, she spent eight years with Sara Lee Direct, managing direct marketing programs for their apparel product lines. She served in the Peace Corps in Senegal, West Africa after graduating from Bates College. She holds an M.B.A. from the Kenan-Flagler School of Business, Chapel Hill, NC.

 

 

Insightful. Bridge-builder. Balanced. Resourceful. Community Activist. Organic Gardener. Volunteer. Creative. Adventurous. Wife. Mother.

 

Working at Clarity is a dream come true… I have this wonderful opportunity to apply my management and marketing expertise to organizations that can truly benefit all of us by improving their capacity to deliver. Clarity helps me fulfill both my personal and professional goals, while working with some of the most inspirational people I’ve encountered in the past 20 years.

 

I have always been a bit of an adventurer. I studied in France, spent three years in Senegal, West Africa with the Peace Corps, then traveled in Africa for 3 months on my own. These days, my “adventures” are my volunteer activities: teaching English to immigrants, home repair projects with low-income residents, mentoring first-time mothers, and organizing volunteers at the homeless shelter.

 

Gayle is a seasoned, hands-on CRM consultant, having developed direct and database strategies and programs for clients in the financial services, retail, travel, technology and healthcare industries. Gayle’s experience also includes nine years dedicated exclusively to non-profit direct marketing fundraising for such organizations as the American Cancer Society, American Heart Association, US Olympic Committee, more than 50 public television stations, and a myriad of other causes. Gayle most recently served as Senior Vice President, Associate Planning Director at Frank About Women, the country's leading marketing-to-women communications company, where she directed client assignments to unveil provocative female consumer insights and gender-savvy marketing programs to drive her clients' businesses. Gayle was also a Partner at Yankelovich, a research and marketing consultancy, where, for more than six years, she led the charge for the company’s syndicated segmentation business, translating consumer research into actionable strategies and tactics for clients. Gayle is a regular speaker at industry conferences and has authored articles on the topic of using data to drive marketing productivity improvement. When not busy helping her clients navigate through the world of marketing, Gayle volunteers her time chairing her local Susan G. Komen Race for the Cure team.

 

 

Mentor. Challenger. Debater. Leader. Enthusiast. Softie. Wife. Step mom. Doting aunt.

 

I’m surrounded by the nicest and funniest people who help me think harder and make my work better.

 

Take ownership of what you do. Lead by example. Work hard to keep things in perspective. And perhaps most importantly, bring a sense of excitement and enthusiasm to work — it’s contagious!