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clarity group's areas of focus

This simple formula, when executed well, makes the difference between a stagnant nonprofit organization and a thriving one.


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The internal focus of strengthening the organization's operation must be coupled with an equal external focus of creating the deepest and most meaningful connections with constituents. The balance between the two is central to its success.


5 Building Blocks to Achieving Greater Mission Success


These five building blocks encompass every aspect of helping your organization become stronger at creating unbreakable constituent ties.
• Culture
• Process
• Data
• Technology
• Engagement


Becoming a Stronger Organization


Strategic Planning
• Strategic Plans
• Operational Plans
• Performance Management


Organizational Alignment
• Integrated Annual Planning
• Change Management
• Leadership Development

Building Unbreakable Constituent Ties


Formal Programs in Relationship Management
• Gold Standard
• Intensive
• Essentials
• Relationship Management Template Certification

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Market research results & customized consulting services to help you better understand the people who donate money to a charity or volunteer for a charity. Gain more insight and strengthen your knowledge about what motivates people to do good. Visit »

our proprietary tools

Clarity Group offers an array of tools to calm the confusion of marketing to today's challenging consumer. Some of our proprietary tools include:

clearpath roadmapClearPath Roadmap: A detailed business case and strategic plan
for customer relationship and/or communications implementation. This roadmap is easy to understand and implement, having been created through our proven process of merging solid data, comprehensive information and clear thinking.

clearview profileClearPicture Profile: A detailed
analytic profile of current customers leveraging demographic, attitudinal, behavioral and economic data. All the information you need in one place, so decisions can be made and improvements can be measured.

clearview profileClearConnect Action Plan™: Our process to develop a marketing plan, this methodology uses data analysis and research to create new insights that identify audiences, their interests and media preferences. The process also yields insight to drive creative messaging decisions and contact strategies.


about us

Our clients have one goal in mind: to connect with their audience. That's why they turn to Clarity Group.
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