 |
An organization must capture and understand data about its customers to be relevant to them. How we help: |
Attitudinal Data
Just why do individuals behave the way they do? Attitudinal
data helps you understand the reasons for people’s
actions.
Economic Data
How valuable would it be to your business to know
a person’s propensity and capacity to buy or to
donate? That’s what economic data can provide.
Demographic Data
A traditional marketing enabler, demographic data
tells you who your constituents are – fundamental
keys to getting started in building your customer
relationship.
Target Identification
Identification of new sources of customers.
Predictive Modeling
Custom model development for non profits, covering
acquisition, retention, churn and moves.
Organization & Culture »Strategic Planning
Boot Camps
Webinars
Executive Coaching
Operations & Processes »Performance Metrics
Operational Planning
SSML Process Assessment
Customer
Data
Attitudinal
Economic
Demographic
Target Identification
Predictive Modeling
Customer
Engagement »Marketing Plan Development
ROI Calculator
Constituent Personas
Research Reports
Clarity Group offers an array of tools to calm the confusion of marketing to today's challenging consumer. Some of our proprietary tools include:
ClearPath
Roadmap: A detailed business case and strategic plan
for customer relationship and/or communications implementation. This roadmap
is easy to understand and implement, having been created through our proven
process of merging solid data, comprehensive information and clear thinking.
ClearView
Profile: A detailed
analytic profile of current customers leveraging demographic, attitudinal,
behavioral and economic data. All the information you need in one place,
so decisions can be made and improvements can be measured.
ClearConnect
Action Plan™: Our process to develop a marketing plan, this methodology
uses data analysis and research to create new insights that identify audiences,
their interests and media preferences. The process also yields insight
to drive creative messaging decisions and contact strategies.
Our clients have one goal in mind: to connect
with their audience. That's why they turn to
Clarity Group.
Get
to know us »