An organization must capture and understand data about its customers to be relevant to them. How we help:
Just why do individuals behave the way they do? Attitudinal data helps you understand the reasons for people’s actions.
How valuable would it be to your business to know a person’s propensity and capacity to buy or to donate? That’s what economic data can provide.
A traditional marketing enabler, demographic data tells you who your constituents are – fundamental keys to getting started in building your customer relationship.
Identification of new sources of customers.
Custom model development for non profits, covering acquisition, retention, churn and moves.
SSML Process Assessment
Marketing Plan Development
Clarity Group offers an array of tools to calm the confusion of marketing to today's challenging consumer. Some of our proprietary tools include:
ClearPath Roadmap: A detailed business case and strategic plan
for customer relationship and/or communications implementation. This roadmap is easy to understand and implement, having been created through our proven process of merging solid data, comprehensive information and clear thinking.
ClearView Profile: A detailed
analytic profile of current customers leveraging demographic, attitudinal, behavioral and economic data. All the information you need in one place, so decisions can be made and improvements can be measured.
ClearConnect Action Plan™: Our process to develop a marketing plan, this methodology uses data analysis and research to create new insights that identify audiences, their interests and media preferences. The process also yields insight to drive creative messaging decisions and contact strategies.