Clarity Group is joining forces with The Futures Company. Read the full story »


Relationship Management: A business strategy that helps an organization use process, data, technology and culture to engage in longer, more meaningful and lasting constituent relationships.

Formal programs in Relationship Management:

  • Gold Standard: A rigorous year-long immersion into Relationship Management
  • Intensive: A three phase boot camp in Relationship Management
  • Template Certification: A ten week webinar series to gain access to and learn the use of tactical tools of Relationship Management.
  • Essentials: A five week webinar to build a custom Relationship Management roadmap











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Market research results & customized consulting services to help you better understand the people who donate money to a charity or volunteer for a charity. Gain more insight and strengthen your knowledge about what motivates people to do good. Visit »

proprietary tools

Clarity Group offers an array of tools to calm the confusion of marketing to today's challenging consumer. Some of our proprietary tools include:

clearpath roadmapClearPath Roadmap: A detailed business case and strategic plan
for customer relationship and/or communications implementation. This roadmap is easy to understand and implement, having been created through our proven process of merging solid data, comprehensive information and clear thinking.

clearview profileClearView Profile: A detailed
analytic profile of current customers leveraging demographic, attitudinal, behavioral and economic data. All the information you need in one place, so decisions can be made and improvements can be measured.

clearview profileClearConnect Action Plan™: Our process to develop a marketing plan, this methodology uses data analysis and research to create new insights that identify audiences, their interests and media preferences. The process also yields insight to drive creative messaging decisions and contact strategies.

about us

Our clients have one goal in mind: to connect with their audience. That's why they turn to Clarity Group.
Get to know us »